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Who we are

Zu Elements is a brand owned by DST Group.

It was born way back in 2002 with a clear vision: to create clothing that combines comfort , sportiness and liveliness , always attentive to the most sophisticated tastes of the public.

2008 marked a turning point with the sponsorship of Ruben Xaus in the Superbike World Championship, pushing the brand towards casual sports ideal for those who love two wheels, while maintaining an elegant style suitable for any context.

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Denim worldwide

Since opening the doors of its first store in Milan , Zu Elements has experienced unstoppable growth, consolidating its presence internationally since 2010.

Over the years, the brand has stood out above all for its Denim line and its Jeans , offering a wide range of simple and particular models and colours, which capture the essence of a fresh and youthful style.

Free Lifestyle

Zu Elements is not just fashion, but a travel companion for men who embrace adventure in all its forms, overcoming physical boundaries and projecting themselves into a dimension of seeking style and freedom .

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